How To Set Up Google Analytics 4 - and why now
I know, I see you don’t want to migrate to Google Analytics 4, but trust me when I say, this is the last chance for you to migrate productively, so you can give Google Analytics 4 the time it needs to collect data and help with the new AI feature. Google is really pressing everyone to update to Google Analytics 4 now, because, from July 1, 2023, the free version of the current Universal Analytics will no longer be available. Additionally, Google is pressing us to update now. As of July 1, 2023 , the free version of Google UA will no longer collect data. As Google Analytics 4 works with machine learning, it takes more time for it to create the data you’ll need to optimize your strategies. This is why the sooner you make the transition to Google Analytics 4, the better for the data you’ll manage to obtain in time. Good news: all the Google Analytics 4 tracking can be set up through Google Tag Manager ! Let’s see how to quickly set up Google Analytics 4 Step 1: Create Google Analyti...